A logo is not a brand. Here is the rest of it.

Colour rules, type, logo variants and the everyday pieces. What a small business is usually missing, and a one-screen test to check.

Colour rules, type, logo variants and the everyday pieces. What a small business is usually missing, and a one-screen test to check.

The answer turns on one question: is anyone already searching for what you sell? A plain comparison for small businesses in the GTA.

Traffic is rarely the problem. Five reasons a small business site gets visits and no enquiries, and how to check each one in a minute.